I don’t know why the name Bob Carter popped into my head while I was at work this morning. I googled him just to see if I could find a photo or be reminded of when he died.
Bob Carter was the CTO of Keller Williams Realty and I worked for him for a fondly-remembered brief period of time while I was in college. I worked for Bob thanks to his wife.
I was probably a sophomore in college. I was a computer science major back then and, at the time, I worked at PetSmart. I’d worked there for a while when Bob’s wife was hired. I feel terribly as I can’t remember her name to save my life right now. She was great. She and I got along like peas and carrots. We worked alongside each other and got to know each other. At some point I’d told her that I was a computer science major. Her husband, Bob, was the Chief Technology Officer at Keller Williams. She put two-and-two together for me and before long, I was resigning from PetSmart and signing on with Keller Williams to work directly for the head of technology.
I will always remember my first day of work. I think I had to be there at 8:00 a.m., but I didn’t have a tie, so I drove to Walmart at 7:00 a.m. and bought myself a tie.
Bob was wonderful. He was very nice to me and cared about my future. I don’t remember what all he had me doing, but it was all the trivial adminstrative stuff that needed to be done while Bob fried the bigger fish. Bob had always been a team of one. Now he had someone to call on all of the regional offices to get agent names, phone numbers, and email addresses for the company database. He probably showed me code and plans and timelines. I cared enough to do my job, but it was at that point in my college career that I wasn’t loving computer science.
Bob was good to me. So was his wife. I will always remember that. I didn’t last long though. It might’ve been that my semester schedule changed. I might’ve quit. I can’t recall.
Fast forward a couple semesters and I find myself working at the Olive Garden in south Austin. I very much remember one evening when the restaurant was slammed. The entire wait staff was running around like crazy, myself included, and I ran into Bob’s wife. She and friends and family were being escorted to their table by the hostess. I didn’t see her. She saw me and she called out to me.
I went to her with a big smile and told her that it was great to see her and asked her how Bob was doing. As I was saying my pleasantries I realized that she’d been crying. She told me that Bob had died very recently. I was baffled and caught off guard. I didn’t know what to say. I’m sure I said somethiong like, “omigosh I’m so sorry.” I had to move along because I probably had nine tables that were waiting on me to deliver breadsticks. My plan was to hunt down her table later and talk to her more and express my condolences.
That never happened. I hope one day I’ll get that shot again.
As I was poking around this morning, reminscing about my relationship with Bob Carter, I learned that Keller Williams Realty International awards the presiguous annual Bob Carter Inspiration Award.
The Bob Carter Award at Keller Williams Realty has a very specific origin, and it is actually rooted in one of the stories that helped shape the culture behind KW’s business philosophy.
Who was Bob Carter?
Bob Carter was a programmer who worked with Gary Keller and the early Keller Williams organization. Keller brought Carter in to develop a proprietary operating software system for one of the company’s businesses.
The project became increasingly complex. Carter continued maintaining and improving the system over several years, fixing bugs and adding features. The problem was that much of the later work wasn’t fully documented. As a result, Carter had become essentially the only person who could readily administer or modify the system.
Then, in the mid-1990s, Carter was diagnosed with terminal cancer and was given only a short time to live.
What happened next is the heart of the award.
Rather than simply walking away from his responsibilities, Carter recognized that the company depended on the knowledge he carried. While undergoing chemotherapy, he worked with a consultant to systematically document years of changes to the software, continuing the work until the final weeks of his life. Gary Keller described this as an extraordinary demonstration of integrity and commitment.
Why an award was created
That experience inspired Keller Williams to establish the Bob Carter Inspiration Award.
Gary Keller describes its purpose as recognizing someone in the company who demonstrates:
extraordinary selflessness and service in the face of adversity
The award therefore isn’t fundamentally a sales award. It’s about character under pressure: someone who continues to serve others, gives without putting themselves first, and demonstrates exceptional commitment when circumstances are difficult.
That’s also why the award fits so neatly into the broader KW culture of “God, family, then business,” generosity, contribution, and the idea that success isn’t merely measured by production.
The award became a KW tradition
By the mid-2000s, it was being presented at the international level. One early documented recipient was Betty Bezemer, who received the first Bob Carter Inspiration Award for Keller Williams International after overcoming breast cancer and continuing to contribute to the KW community.
The tradition continued through KW’s Family Reunion era. For example, Doris Carlin received the award after leading her market center through the aftermath of the Joplin tornado, and later recipients have included people recognized for significant service to others and their communities.
KW’s own Outfront magazine later described the award as something given annually to an inspirational member of the Keller Williams family.
The interesting connection to The Millionaire Real Estate Agent
There’s a particularly nice wrinkle here.
The Bob Carter story appears in Gary Keller’s The Millionaire Real Estate Agent, in the chapter discussing systems and documentation. Keller uses Carter’s experience to make a business lesson: don’t allow critical knowledge to live only inside one person’s head.
So the story has two layers:
Business lesson:
Document your systems so the business can survive when a key person is suddenly unavailable.Cultural lesson:
When adversity strikes, choose service and responsibility rather than self-preservation.The second lesson is what became the Bob Carter Inspiration Award.
In one sentence
The Bob Carter Award exists because Bob Carter, while dying of cancer, spent his remaining time documenting the systems he had built so that the people and company depending on him would not be left stranded.
That’s why the award is really about selfless contribution in the face of adversity, rather than achievement alone.













































